Compositing, Art Direction

Produced at Digital Kitchen

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Frost Brewed | Bottle | Can | Draft

Client:  Coors Light

Agency: DraftFCB

Credits:

CD: Eric Anderson

Producer: Colin Davis

Designers: Jason Esser

Animators: Jason Esser, Gene Park,  Hung Le

Compositors:  Matt Crnich, Jason Esser, Nick Campbell, Gene Park

Editor: Josh Bodnar

 For this Campaign I had the opportunity to collaborate with the artists at Digital Kitchen Chicago.  As Lead Compositor, my role was to blend multiple takes of beer, beer glasses, beer bottle and beer cans into the most idealistic portral of beer ever created.  In other words, take some slush from here with some ice from there and a little frost from over there and hint of drip to make them look like this.  I also assisted on compositing numerous other elements which couldn't be shot practically or needed to be changed along the way, i.e. change the numbers on the thermometer, change the focus, change the background.  I further helped on the compositing of the titles.  All and all it was a wonderful experience.  I hope to collaborate with the Digital Kitchen artists once again in the near future.