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GM July 4th Event / 72 hour Sale - Rebus Farms |
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Wednesday, 09 July 2008 |
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Animation Produced at REBUS FARMS
GM July 4th Event / 72 hour sale
:30
"Originally we developed this look and concept for GM's President's day event spots . . . we just recently continued down
this same path for their July 4th sales event. To evolve the piece, we developed a different graphic armiture for the
supers and created a few new animations for the backgrounds."
Check out the results on Advertising Age: "GM Extends Incentives That Helped Fend off Toyota"
"To produce the look, we created a series of fully animated backgrounds to be projected onto
a 120 X 60 foot scrim behind the cars. In addition to main projections we created a bunch
of other elements that were projected onto the cars themselves. Once in post, we developed
and produced all the graphics elements." - Erin Sarofsky
CD: Erin Sarofsky E.P. - Dan Bryant Designers/Animators: Matthew Crnich & Erin Sarofsky |
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Last Updated ( Tuesday, 16 September 2008 )
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