Concepting, Direction, Animation, Compositing

Produced at SAROFSKY CORP.

Aldi "Fridge"

:30

We created a commercial for Aldi that kicks off a whole new look and feel for their brand. It's a fun stop motion piece that communicates that by shopping at Aldi your fridge never gets empty.  Collaborating with McCann, we helped to concept and pre-vis this spot.  To create the stop motion piece, we then shot several thousand high res digital stills over one long day.   We then composited multiple takes together to create a fun and appetizing fridge that is constantly evolving.

Agency: McCann  Erickson Detriot

Directors:  Erin Sarofsky & Matthew Crnich

CD:  Erin Sarofsky

E.P. - Tom Leonard

Animators/Compositors: Matthew Crnich, Erin Sarofsky, Chris Ryan, Jake Mathews

Photographer: Tony Segielski

Editor: Josh Bodnar

Editorial Producer: Carrie Holecek

Editorial Assistant: James Dierx

Finish: Filmworkers Club